Reinventing Success

When Hewlett-Packard introduced the HP-35 scientific pocket calculator in January, 1972, it marked the first major advance in personal computing instruments since the slide rule was invented more than a century before. Over the years, HP's innovation and leadership in this market has created an intensely brand-loyal customer base.

With your help, we are focused on continuing to build loyalty and leadership in the calculator market. Our long-term growth plan for HP's calculator business encompasses three key components:

• New Master Distributor business model providing additional channel resources to focus on building the business
  
• Committed HP team to support channel sales & marketing programs
  
• Aggressive new roadmap for products and promotions

New Business Model
Providing our channel with enhanced support in sales and marketing is key to our success. HP has appointed and will work closely with new master distributors to increase channel responsiveness, deliver improved logistics, provide regional specialization and generate more aggressive marketing.

New Age Electronics has been selected as the new master distributor for the North America region, which includes the United States, Canada and Mexico. New Age was selected for its excellent relationship building capabilities and flawless execution in its long-standing relationship with HP.

Moravia Consulting will be the master distributor for Europe and Asia Pacific. Moravia's expertise and long standing relationship with HP Calculators has been very successful and we are looking forward to expanding that success in the Asia Pacific market.

In Latin America, Abboud Trading and Affiliates is the region's largest and highly influential calculator distributor. As the region's number one brand in calculators, HP saw working with Abboud as a perfect partnership of market leaders.

Dedicated HP Calculator Team
The HP management team, comprised of experienced executives with expertise in all key business functions, will operate through strong relationships with the master distributors worldwide. Our new business model will enable HP to provide better support to our channel partners and help you grow your calculator business.

New Products and Promotions
HP will continue to enhance its presence in the calculator market by bringing new innovative products to market that deliver HP quality and innovation to its customers. HP’s best selling financial calculators the HP12C and HP10BII will continue as part of our product offering, together with the HP30S, our mid-range scientific calculator model. In the graphing category, we are currently developing a new range of calculators. In December of this year HP is expanding its calculator product line with the introduction of two new products the HP 9s and HP 9g.

We look forward to helping you grow your business and increasing our mutual success.

Get to know your Master Distributor

	North America and Mexico New Age Electronics
	Europe and Asia Pacific Moravia
	Latin America Abboud Trading and Affiliates

HP's New Products

HP is expanding its product line to help the channel deliver the right products to the right market. The HP 9s and 9g calculators are new entry-level products for both the scientific and graphic calculator markets.

9S scientific calculator

9G graphing calculator